Privacy is turning into a big deal, not only for end-users but also for those of us who design the digital environments of Internet users. Last year, Dataskydd.net identified a range of simple measures that can be implemented on a website to vastly improve the privacy protection of its visitors. This year, we continue to promote a privacy-friendly web by building tools for individuals to request implementation of these simple measures from web developers. We will provide an ideological and political incentive for “privacy” (the why) as well as technical tools for web developers to respect the privacy of visitors (the how).